The near bank
Start where your audience really is. Find the signal, the decision in front of them and the outcome they already care about.
The upcoming book & working method by Rose Attridge
The Data Narrator
Your data is not being ignored because it is wrong.
It is being ignored because nobody has carried the meaning across. The Data Narrator is for capable people who are tired of producing technically correct work that changes absolutely nothing.
From report-generator to decision-driver.
Why this book
Dashboards do not make decisions. People do.
I have watched brilliant analysts explain the same finding three different ways and still leave the room without a decision. I have watched leaders drown in reporting while the most important signal sat in plain sight. The problem was not intelligence. It was the gap between evidence and action.
The Data Narrator closes that gap. It helps you find what matters, understand the human stakes and build a story sturdy enough to carry other people towards a choice. Because being right is not the same as being heard—and being heard is not the same as changing what happens next.
From report-generator
to decision-driver
From being right
to being heard
From dashboards
to decisions people act on
The method
The Bridge carries people from a number they can see to a decision they will make.
A data story is not decoration applied to analysis. It is a crossing: from where your audience is now to somewhere useful they could not reach from the numbers alone.
The span
Select the evidence, contrast and analogy that make the meaning travel—without making people wade through every piece of working.
The far bank
Land on a specific choice. Name who must act, what changes next and what accepting the truth may cost. The far bank is human, not merely logical.
The Canvas
Put the whole crossing on one page: audience, stakes, signal, story and ask. Use it for an insight, meeting, metric, paper or board decision.
The toolkit
Practical tools drawn from rooms where the answer had to land.
Y = f(X)
Separate the outcome from the levers so your audience knows what can actually change.
Four lenses
Translate the same truth through time, cost, quality and risk—the languages decisions speak.
The metric tests
Expose measures that are too easy to game, too distant to influence or pointing at the wrong villain.
The four-move analogy
Turn difficult evidence into an explanation another person can remember, repeat and use.
Work with The Data Narrator
Do not wait for the book to change the way your organisation talks about data.
Three ways to bring the method into the room now.
The book
Ideas, field-tested tools and a repeatable method for moving from analysis to action.
Join the launch list →From dashboard to decision
A practical team workshop built around your own live insight, audience and decision—not a generic training day.
Discuss a workshop →Nobody listens to your data until you make them
A provocative executive briefing or keynote on why technically correct reporting so often fails to move an organisation.
Invite Rose to speak →Written for
For the person with something true to say—and no appetite for making another decorative dashboard.
- Analysts, data owners and governance leads who are tired of being technically right and organisationally ignored.
- Senior leaders who need fewer reporting rituals and more decisions they can trust.
- Transformation teams trying to surface the truth before risk becomes expensive.
- Anyone who has learned that the failure is rarely the data. It is whether anyone is willing to cross.
Launch updates
Be first to hear when The Data Narrator is ready.
Join the interest list for publication news, early excerpts and practical notes on The Bridge, the Canvas and the craft of making data heard.